Swiggy, the food delivery app, is offering a ₹ 5,000 reward for an unusual task. The brand is asking netizens to help it identify a delivery partner who was seen riding a horse to deliver food amidst the Mumbai rain. The company has been unable to identify the delivery agent in a now-viral video.
A few days back, a video of a Swiggy delivery boy transporting food in Mumbai rains by sitting on a horse went viral. It left the internet amazed and amused at the same time and everyone started asking for a reward for him.
As soon as the food-delivery company caught hold of the same, they made a cheeky announcement while looking out for the ‘Swiggyman on the horse.’ The company stated that despite using all their resources, they could not find the man. Not only this but they promised a reward to anybody who can give some intel about their “accidental brand ambassador”.
The post shared by Swiggy read, “Who is this gallant young star?” they asked, following it up with, “Is he riding a Toofan or a Bijli?”, even wondering what’s in his bag. But most importantly, they wanted to know: “Why is he so determined to cross a busy Mumbai street, on a very rainy day?” They also followed it up with a very pertinent question, “Where did he park his horse when he went to deliver this order?”
Let’s address the horse in the room 🐴 pic.twitter.com/fZ2ci49GJ0— Swiggy (@Swiggy) July 5, 2022
Further, it stated that they need to “get to the bottom of this story” which is why they have now put up a prize. The post read, “It’s 5k in Swiggy Money for the first person who can give intel about our accidental brand ambassador.”
Not only this but they even introduced a special tribute on its app for the “rider and his steed”. Now if a person places an order, then the customers shall see a horse-riding icon to indicate the delivery person on their app.
The video, which was shot from inside a car, shows a man, with the Swiggy food-delivering bag, riding a horse on a Mumbai road. It seems that the company has failed to identify the person as the video was recorded from behind. Swiggy, after the video went viral, has released a statement to “address the horse in the room.”
“Attention netizens and foodies. It has come to our notice that a recent amateur video of an unknown person, carrying our monogrammed delivery bag while sitting quite confidently on a living white horse (not a statue), has propelled us to unexpected but not unappreciated fame,” they wrote.