Now boozing is much easier! Delivery at your doorstep in no time is the new mantra of business these days. However, the service is in trend today and we can see new brands joining the bandwagon over time. A Hyderabad-based start-up has launched an instant delivery service in Kolkata. Guess what are they delivering? It’s liquor! You heard us. Now, Kolkata is all set to get liquor delivered at their doorsteps in just 10 minutes.
The service was launched in the eastern metropolis after approval from the West Bengal State Excise Department, the statement said. In a statement, Booozie, the flagship brand of Innovent Technologies Private Limited, claimed it is India’s first 10-minute liquor delivery platform. “Booozie is a delivery aggregator that picks up liquor from the nearest shop, with 10-minute delivery by using innovative AI which predicts consumer behavior and order patterns,” it said.
Meanwhile, about 81% of consumers in Delhi, Chennai, Bengaluru, and Hyderabad–cities that currently do not allow alcohol delivery–said that they would like to use home delivery services.
Innovent Technologies said it has created a B2B logistics management platform, which will optimize the delivery costs thereby making Booozie an affordable platform. “With the advent of cutting edge technologies and Booozie’s commitment to responsible drinking, most of the apprehensions associated with liquor delivery such as delivery to under-age persons, adulteration, excessive consumption, etc. have been addressed,” said Booozie co-founder and CEO Vivekanand Balijepalli.
The statrup in its LinkedIn page has mentioned,”Our mission is to leverage technology to build a community of like minded people who enjoy drinking and socializing over their common passion. We are a platform that brings users and businesses into an ecosystem of online and offline social experiences around alcohol to create awareness and accessibility.”
“We use deep consumer research to understand customer needs, social behavior around alcohol and try to solve using technology to build a sustainable and responsible drinking experience for our users,” it further added.